SOBAN
State Outdoor Business Alliance Network
Outdoor business alliances across the country, from Alaska to New Mexico, North Carolina to Maine, Michigan to Idaho,
have joined forces to elevate the vital importance of a thriving outdoor industry.
What is SOBAN?
A learning network designed to exchange information to improve practices, share leadership, and communicate in all directions.
SOBAN came together in 2019 around a shared vision of a future outdoor economy that interlinks robust businesses, thriving outdoor places, and inclusive recreation opportunities for all people.
Our network encompasses state-based outdoor alliances that provide leadership through business engagement in decisions and activities that strengthen the outdoor economy.
Our Role + Strategies
SOBAN is a convenor and capacity builder for a collective agenda, provides technical assistance and promotes expertise, fosters state and national industry collaborations leading to greater social and economic impact.
Advance Sector Development
Inform Policy
+ Advocacy
Share research
+ branding
Strengthen capacity
+ partnerships
National + Regional Events
An Economic Powerhouse
Outdoor Recreation
Contributing $459.8 billion to the U.S. economy and providing 5.2 million jobs earning more than $226.3 billion dollars.
The vision for America’s outdoor recreation economy that includes robust businesses, thriving outdoor places, and equitable outdoor recreation opportunities can be realized in every state. SOBAN prepared this report to inspire pathways for the outdoor recreation economy in every state.
Our Funders + Partners
