SOBAN

State Outdoor Business Alliance Network

Outdoor business alliances across the country — from Alaska to New Mexico, North Carolina to Maine, Michigan to Idaho — have joined forces to elevate the vital importance of a thriving outdoor industry.

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Outdoor Recreation

An Economic Powerhouse

Contributing $459.8 billion to the U.S. economy and providing 5.2 million jobs earning more than $226.3 billion dollars.

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Our Network

SOBAN encompasses state-based outdoor alliances that provide leadership through business engagement in decisions and activities that strengthen the outdoor economy.

Each entity is uniquely organized based on state needs and opportunities related to industry, policies, recreation communities, and the natural landscape.

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Our Vision

SOBAN is a learning network designed to exchange information to improve practices, share leadership, and communicate in all directions.

SOBAN came together in 2019 around a shared vision for a future outdoor economy that interlinks robust businesses, thriving outdoor places, and inclusive recreation opportunities for all people.